Condiment Junkie is a London based sonic art and design house. We provide creative audio services and sonic branding expertise, working with brands to create fully cohesive cross-platform sonic identities and one-off brand experiences.
We use sound and music creatively and intelligently to engage and entertain consumers, convey mood, emotion and information, help form lifelong positive associations, and reinforce brand values.
The key to a successful sonic identity is a cohesive cross-platform sonic strategy - what you hear in one place is echoed in another. A sonic identity should determine the way a brand sounds through every customer touchpoint, whether on TV or radio, online or on the phone, in a retail store, leisure or hospitality space, at experiential events, through informational and navigational sounds, wayfinding, point of sale promotions and product sonification.
We have worked with established brands like Heineken, Save the Children, Honda and Coca Cola, to financial giants like Defaqto and Nordea Bank, and on experimental projects in education and healthcare and artistic installations.
Click here to read 'Sound Advice' - our white paper on the importance of a sonic identity.
What's the background sound all about? Find out here.
The Junkie's Dish of the Day:
Jamie Oliver
Sonic audit, music composition, navigational sonics. Client:
Watch the full length film, along with our other work, here.
We were asked to create a sonic identity for Jamie's new iphone application, including navigational sounds, idents and audio branding. The sounds add a tactile usability to the application whilst enforcing the brand's values and personality, which is targeted at a male audience. The app has become No. 1 grossing app on itunes, as well as being voted top lifestyle app of 2009.